TISAX certification for Automotive Ad Agency

Keko’s largest client required them to be TISAX compliant

The Challenge

TISAX (Trusted Information Security Assessment Exchange) is a standardised assessment and exchange mechanism for information security in the automotive industry, initiated by the German Association of the Automotive Industry (VDA). It ensures that companies within the automotive supply chain adhere to stringent information security standards, fostering trust and secure data exchange among partners. TISAX is closely aligned with ISO/IEC 27001, an international standard for information security management systems (ISMS). Both TISAX and ISO/IEC 27001 focus on establishing, implementing, maintaining, and continually improving an ISMS. They emphasize risk management, the implementation of security controls, and adherence to best practices in information security. However, TISAX includes specific requirements tailored to the automotive industry, such as those related to prototype protection and data privacy considerations unique to this sector, which makes it a more specialized framework compared to the broader applicability of ISO/IEC 27001.

Keko Advertising Agency, a renowned name in the advertising sector, faced a critical requirement from their largest client, a major automotive company, to achieve the TISAX certification.

The Solution

Synergy’s team worked closely with stakeholders at Keko’s head office in Germany and the local team in London to implement the processes, procedures and technical changes required by TISAX.

This project not only ensured compliance with industry standards but also positioned Keko Advertising as a trusted partner in the automotive advertising sector, ready to meet the stringent security demands of thier clients. The successful attainment of TISAX certification was instrumental in maintaining and strengthening the relationship with Keko Advertising’s largest client, highlighting the importance of strategic compliance initiatives in business continuity and growth.